Moreover, the theorist asserted that the cleavage between the two poles impacted ethical decision making and that the two extremes could coexist within the same race, nation, region etc. As an eloquent example, Triandis mentioned USA, a country which despite its individualistic fame encourages collaboration and teamwork especially in the corporate and art world (Husted, 2001).
However, even though they play a major part by challenging psychological theories, Individualism - Collectivism theories have their own limitations that derive from depicting cultural communities as displayers of stable and common perspectives. Consequently, little attention is paid to the discrepancies between the individuals belonging to the same group and to the common points shared across groups (Cooper, Denner, 1998).
To conclude with, culture is the puppeteer that pulls the strings of its puppets - the individuals' actions, emotions, and thoughts. Given the significant role that it plays in human relations, its understanding should be seen as a top priority when acting in a multicultural environment especially that culture is "more often a source of conflict than of synergy" and generates differences that "are a nuisance at best and often a disaster" (Hofstede cited on (http://www.geert-hofstede.com).
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